The Firm
A boutique built on language, trust and Florida knowledge.
Gerone & Co. is a boutique cross-border M&A advisory firm, founded to connect French- and Italian-speaking European buyers and sellers with the Florida lower middle market. It competes on three things: language, trust, and on-the-ground knowledge.
Two forces meeting in Florida.
A generational succession wave is under way: a majority of business owners are of retirement age, and most exits happen as closures for lack of a buyer. At the same time, European investment into Florida is accelerating, led by French and Italian entrepreneurs seeking owner-operator businesses.
Gerone & Co. sits at that intersection. One firm can represent a Florida seller and match it to a vetted European buyer, a two-sided model few local brokers or foreign advisors offer.
Valerio Gerone
Valerio Gerone holds a Master in Finance from ESCP Business School, ranked first worldwide by the Financial Times in 2025, with a specialization in Corporate & Investment Banking, following a Bachelor in Economics and Business from LUISS Guido Carli in Rome.
He trained in mergers and acquisitions across three European advisory practices: ING in Brussels, and Priscus Finance and Atout Capital in Paris. His work covered valuations, information memoranda and sell-side mandates in the hospitality, food, industrial and logistics sectors that define the firm’s focus today.
A native French and Italian speaker, Belgian and Italian by nationality, he brings the language and cultural fluency that cross-border transactions require.
For European buyers
Acquiring across the Atlantic takes more than intent. We turn your criteria into a focused search, surface targets, and run diligence to close on the ground, in your language.
For Florida business owners
Selling what you built takes discretion and rigor. We position the company to qualified buyers, defend the valuation, and steer a clean, confidential close.
The advantage of staying small.
Bilingual senior advisor
Led by a senior advisor fluent in English, French and Italian. No nuance lost.
On the ground in Florida
Based in Brickell, with local relationships a remote advisor can’t replicate.
Boutique attention
Never handed to a junior team. You work with the principal, start to finish.
Buy-side and sell-side
We work both sides, so we read valuation, timing and the other party sharply.